Frederike Huygen Livres

The Dutch designer and polymath Jurriaan Schrofer (1926–1990) was one of the defining figures in European graphic design in the 1950s–70s. Working across all genres, from public relations brochures to interior design, and from magazines to advertising and alphabets, Schrofer is particularly regarded as a pioneer in the field of photo books and experimental typography. During the 1970s, he also became involved with government art policy and environmental art, and was an especially active force at the Association of Graphic Designers. The design historian Frederike Huygen describes his work as "research into perception, visual effects and the optical illusion of perspective: or the interplay of letterform, pattern and meaning." This monograph tracks Schrofer’s career through a set of thematic chapters: his public relations brochures for various corporations; the photo book designs; his work as a cultural ambassador; advertising design; interior design; art policy and education; typographic experiments; and his art works. This monograph provides a full survey of Schrofer’s career.

"A new, detailed monograph about Wim Crouwel, graphic designer and exhibition designer who defined the look of post war Holland with his studio Total Design. His modernism was reflected in countless posters and catalogues for the Stedelijk Museum, in stamps and experimental work like a sensational computer alphabet. In the seventies Crouwel evoked a lot of criticism but nowadays he is seen as a cult figure and an inspiration for many. The book is richly illustrated and shows us very much of his fine works. The text focuses on his career and views, gives informative backgrounds on his work, and places it in the right context"--Publisher's website.

This book explores modernism in Dutch graphic design of the 20th Century with an emphasis on the varied aspects and meanings of the term modernism. Its publication coincides with an exhibition at the Special Collections facility of the University of Amsterdam. The book comprises three reflective essays, on the periods 1920?1940/45, 1945?1990 and 1990?present.0'Modernism: In Print' presents a comprehensive picture of the subject, drawn from the collection and the design archives of Special Collections. It interrogates the canon by including some less well-known examples of graphic design work.0The concept of modernism dominates the discourse on graphic design. This book aims to recognize its often underestimated complexity.00Exhibition: Speciale Collecties, Universiteit van Amsterdam, The Netherlands (16.06.-01.10.2017).