Ivohasina Fizara Razafimahefa Livres

"In Heads in Beds: Hospitality and Tourism Marketing, author Ivo Raza teaches the reader how to build brands, generate sales and grow profits through marketing. Written for students as well as practitioners, this book is based on eight principles that the author teaches and brings to life." "Heads in Beds: Hospitality and Tourism Marketing contains extensive discussion and practical information about the marketing job, markets and products, marketing budgets, branding, advertising, creation of brochures and collateral materials, promotions and public relations, Internet marketing, and several key topics not found in other resources such as: marketing to travel agents; COOP marketing with wholesalers; and loyalty marketing."

The effects of international trade and foreign direct investment (FDI) on developing economies have long been debated. Since the 1980s, countries with open policies, particularly in Asia and parts of Latin America, have generally outperformed those with closed policies, notably in sub-Saharan Africa. As globalization continues to advance, the focus has shifted from whether to engage in the world economy to how to effectively enhance participation and maximize welfare gains. Sub-Saharan African nations must engage in international trade and investment, with policies aimed at boosting international competitiveness deemed essential. Competitiveness in trade is defined as a country's ability to produce and sell goods internationally at lower prices than competitors, while competitiveness in investment refers to attracting significant foreign investment inflows. This analysis adopts a dynamic approach to comparative advantage, recognizing that competitors are also working to improve their capabilities in trade and investment. Thus, the study emphasizes the importance of developing strategies that enhance a country's competitiveness in the global market.