Lou Andrea Savoir Livres

Despite their at times negative connotation, why do consumers love packaging so much that it has turned into one of the essential conditions for commercial success? Beyond their logistic function of protection, packaging is not only designed to seduce the client and to lead him/her to chose a particular product over another, but it has also become the extension of the brand and the value it embodies. After all, it is the materials enclosing the product, their abundance or absence, colors, shapes and opening techniques that consumers will approve or reject. The 116 examples chosen in this book, be they minimalist or playful, have the same will to resolve the equation of the function of packaging versus the identity of the product it contains in the most original way possible. An index with contact information of the designers is enclosed.

The lack of a specific contemporary guide to pattern design called for the publication of this volume. It brings together a wide variety of pattern designs and their variations and maps the spectrum of their possible applications, such as wallpaper, furniture, interior design, clothes and more. Featuring work from outstanding pattern designers from around the world, this book celebrates all aspects of pattern design. The text includes detailed insight from the designers and artists featured making this book an in-depth and influential reference for designers and artists working in all mediums.

By presenting graphic patterns alongside their applications, 'VivaGrafica' offers a varied selection of motifs along with their innovative, and often ingenious, uses.