Building Brand Experiences
A Practical Guide to Retaining Brand Relevance
Auteurs
Paramètres
- 296pages
- 11 heures de lecture
En savoir plus sur le livre
Introduction to Retaining Relevance through Brand Experiences The Brand Experience Blueprint - A Practical Management Tool The Brand Experience Environment Brand Experience Environment - Understanding Stakeholders Brand Experience Environment - Appreciating Context Brand Experience Environment - Adopting a Scientific Approach Summary - Brand Experience Environment Brand Experience Essentials Brand Experience Essential - Brand ValuesBrand Experience Essential - Brand Essence Brand Experience Essential - Brand Promise Brand Experience Essential - Brand Positioning Brand Experience Essential - Brand Personality Summary - The Brand Experience Environment and Essentials Brand Experience Enablers Brand Experience Enabler - Behaviour Brand Experience Enabler - Design Brand Experience Enabler - Communications Brand Experience Enabler - Multisensory Summary - The Brand Experience Environment, Essentials and Enablers Measuring Brand Experiences Looking Beyond Financial Metrics when Measuring Brand Experiences Adopting a Balanced Approach to Brand Experience Measurement Measuring Brand Experience Performance Scientifically
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Building Brand Experiences, Darren Coleman
- Langue
- Année de publication
- 2018
- Reliure
- (souple),
- État du livre
- Très bon
- Prix
- 11,39 €
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- Titre
- Building Brand Experiences
- Sous-titre
- A Practical Guide to Retaining Brand Relevance
- Langue
- Anglais
- Auteurs
- Darren Coleman
- Éditeur
- Kogan Page
- Publié
- 2018
- Format
- souple
- Pages
- 296
- ISBN10
- 0749481560
- ISBN13
- 9780749481568
- Séries
- Catégories
- Description
- Introduction to Retaining Relevance through Brand Experiences The Brand Experience Blueprint - A Practical Management Tool The Brand Experience Environment Brand Experience Environment - Understanding Stakeholders Brand Experience Environment - Appreciating Context Brand Experience Environment - Adopting a Scientific Approach Summary - Brand Experience Environment Brand Experience Essentials Brand Experience Essential - Brand ValuesBrand Experience Essential - Brand Essence Brand Experience Essential - Brand Promise Brand Experience Essential - Brand Positioning Brand Experience Essential - Brand Personality Summary - The Brand Experience Environment and Essentials Brand Experience Enablers Brand Experience Enabler - Behaviour Brand Experience Enabler - Design Brand Experience Enabler - Communications Brand Experience Enabler - Multisensory Summary - The Brand Experience Environment, Essentials and Enablers Measuring Brand Experiences Looking Beyond Financial Metrics when Measuring Brand Experiences Adopting a Balanced Approach to Brand Experience Measurement Measuring Brand Experience Performance Scientifically