Commonsense Direct Marketing
Fully Revised Third Edition
Auteurs
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As direct marketing activities are now allocated a higher marketing budget than ever before, due to the opening up of technologies in this area, it is more important that this medium is understood.To plan and execute a dynamic and ongoing campaign, and to successfully deploy the new technology now at our disposal, any marketer need look no further than Drayton Bird's latest edition. In his lively style, Bird shows the reader how to plan clearly, reach the right audience and turn ideas into brilliant campaigns. This book provides information which guarantees results and the opportunity to learn the success secrets of one of the world's most respected direct marketing gurus.
Achat du livre
Commonsense Direct Marketing, Drayton Bird
- Langue
- Année de publication
- 1993
- Reliure
- (rigide),
- État du livre
- Bon
- Prix
- 8,59 €
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- Titre
- Commonsense Direct Marketing
- Sous-titre
- Fully Revised Third Edition
- Langue
- Anglais
- Auteurs
- Drayton Bird
- Éditeur
- Kogan Page
- Publié
- 1993
- Format
- rigide
- Pages
- 352
- ISBN10
- 0749409967
- ISBN13
- 9780749409968
- Séries
- Catégories
- Description
- As direct marketing activities are now allocated a higher marketing budget than ever before, due to the opening up of technologies in this area, it is more important that this medium is understood.To plan and execute a dynamic and ongoing campaign, and to successfully deploy the new technology now at our disposal, any marketer need look no further than Drayton Bird's latest edition. In his lively style, Bird shows the reader how to plan clearly, reach the right audience and turn ideas into brilliant campaigns. This book provides information which guarantees results and the opportunity to learn the success secrets of one of the world's most respected direct marketing gurus.