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The Marketing Pocketbook
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Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.
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The Marketing Pocketbook, Tony Fletcher, Neil Russell-Jones
- Langue
- Année de publication
- 1996
- Reliure
- (souple)
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- Titre
- The Marketing Pocketbook
- Langue
- Anglais
- Auteurs
- Tony Fletcher, Neil Russell-Jones
- Éditeur
- Management Pocket Books
- Publié
- 1996
- Format
- souple
- Pages
- 112
- ISBN10
- 1870471407
- ISBN13
- 9781870471404
- Séries
- Catégories
- Mots clés
- Marketing et relations publiques
- Description
- Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.