Le livre est actuellement en rupture de stock
En savoir plus sur le livre
Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now.Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.
Achat du livre
Branded Customer Service, Janelle Barlow
- Langue
- Année de publication
- 2006
- Reliure
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .
- Titre
- Branded Customer Service
- Sous-titre
- The New Competitive Edge
- Langue
- Anglais
- Auteurs
- Janelle Barlow
- Éditeur
- Berrett-Koehler Publishers
- Publié
- 2006
- Format
- souple
- Pages
- 264
- ISBN10
- 1576754049
- ISBN13
- 9781576754047
- Séries
- Catégories
- Mots clés
- Commerce, Architecture, États-Unis, Santé, Technologie, Nourriture, Leadership, Marketing et relations publiques, Chemins de fer / Trains, Monnaie, Emploi, Ingénierie, Bricolage et DIY, Couture, Neurosciences, Productivité, Globalisation, Stress, Intérieurs, Innovation, Publicité et promotion, Course à pied, Gentillesse, Comportement des consommateurs
- Description
- Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now.Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.