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Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.
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Design for Response, David J. Katz, Leslie H. Sherr
- Langue
- Année de publication
- 1998
- Reliure
- (rigide)
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- Titre
- Design for Response
- Sous-titre
- Creative Direct Marketing That Works
- Langue
- Anglais
- Auteurs
- David J. Katz, Leslie H. Sherr
- Éditeur
- Rockport Pub
- Publié
- 1998
- Format
- rigide
- Pages
- 141
- ISBN10
- 1564963802
- ISBN13
- 9781564963802
- Séries
- Catégories
- Mots clés
- Publicité et promotion
- Description
- Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.