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Advertising Campaign Planning

Developing an Advertising-Based Marketing Plan

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264pages
10 heures de lecture

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This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

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Advertising Campaign Planning, Jim Avery, Bruce Bendinger

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Année de publication: 2000
Reliure: (souple)

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Titre: Advertising Campaign Planning
Sous-titre: Developing an Advertising-Based Marketing Plan
Langue: Anglais
Auteurs: Jim Avery, Bruce Bendinger
Éditeur: The Copy Workshop
Publié: 2000
Format: souple
Pages: 264
ISBN10: 188722906X
ISBN13: 9781887229067
Séries
Mots clés: Commerce, Marketing et relations publiques, Planification
Description: This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.