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Paramètres
- 326pages
- 12 heures de lecture
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This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.
Achat du livre
Successful Marketing Strategies for High-Tech Firms, Eric Viardot
- Langue
- Année de publication
- 2004
- Reliure
- (rigide),
- État du livre
- Très bon
- Prix
- 6,49 €
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- Titre
- Successful Marketing Strategies for High-Tech Firms
- Sous-titre
- Third Edition
- Langue
- Anglais
- Auteurs
- Eric Viardot
- Éditeur
- Artech House Publishers
- Publié
- 2004
- Format
- rigide
- Pages
- 326
- ISBN10
- 1580537006
- ISBN13
- 9781580537001
- Séries
- Catégories
- Description
- This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.