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- 284pages
- 10 heures de lecture
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A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.
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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms, Andrea Phillips
- Langue
- Année de publication
- 2012,
- État du livre
- Bon
- Prix
- 8,59 €
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- Titre
- A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms
- Langue
- Anglais
- Auteurs
- Andrea Phillips
- Publié
- 2012
- Pages
- 284
- ISBN10
- 0071791523
- ISBN13
- 9780071791526
- Séries
- Catégories
- Mots clés
- Commerce, États-Unis, Communication, Écriture, Marketing et relations publiques, Publicité et promotion
- Description
- A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.