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Many business decisions are taken in an international context and frequently involve managing across borders. This book will help the user understand the development of international trade; the role of multinationals in international trade and how to structure and develop MNCs (multinational corporations) to meet changes in the international competitive environment.
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The Dynamics of International Strategy, Susan SegalHorn, David O. Faulkner
- Langue
- Année de publication
- 1999
- Reliure
- (souple)
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- Titre
- The Dynamics of International Strategy
- Langue
- Anglais
- Auteurs
- Susan SegalHorn, David O. Faulkner
- Éditeur
- Cengage Learning Emea
- Publié
- 1999
- Format
- souple
- Pages
- 304
- ISBN10
- 1861520158
- ISBN13
- 9781861520159
- Séries
- Catégories
- Mots clés
- Multinationales
- Description
- Many business decisions are taken in an international context and frequently involve managing across borders. This book will help the user understand the development of international trade; the role of multinationals in international trade and how to structure and develop MNCs (multinational corporations) to meet changes in the international competitive environment.