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Paramètres
- 212pages
- 8 heures de lecture
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Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
Achat du livre
Reverse Psychology Marketing, Indrajit Sinha, Thomas Foscht
- Langue
- Année de publication
- 2007
- Reliure
- (rigide),
- État du livre
- Abîmé
- Prix
- 6,26 €
Modes de paiement
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- Titre
- Reverse Psychology Marketing
- Sous-titre
- The Death of Traditional Marketing and the Rise of the New “Pull” Game
- Langue
- Anglais
- Auteurs
- Indrajit Sinha, Thomas Foscht
- Éditeur
- Palgrave Macmillan
- Publié
- 2007
- Format
- rigide
- Pages
- 212
- ISBN10
- 0230507549
- ISBN13
- 9780230507548
- Séries
- Catégories
- Mots clés
- Commerce, Thèmes psychologiques, Marketing et relations publiques, Aspects sociaux, Aspects Psychologiques, Économie comportementale
- Description
- Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.