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Basics Fashion Management. Vol.1

Concept to Customer

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Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.

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Basics Fashion Management. Vol.1, Virginia Grose

Langue
Année de publication
2011
Reliure
(souple)
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Titre
Basics Fashion Management. Vol.1
Sous-titre
Concept to Customer
Langue
Anglais
Publié
2011
Format
souple
Pages
184
ISBN10
2940411840
ISBN13
9782940411849
Séries
Description
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.