Exactement cet exemplaire ira dans le panier
En savoir plus sur le livre
"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
Achat du livre
Business Marketing, F. Robert Dwyer, Jr. Stephen B. Casstleberry / John F. Tanner
- Langue
- Année de publication
- 2007
- Reliure
- (souple),
- État du livre
- Bon
- Prix
- 5,19 €
Modes de paiement
Personne n'a encore évalué .
- Titre
- Business Marketing
- Sous-titre
- Connecting Strategy, Relationships, And Learning - Fourth Edition, International Edition
- Langue
- Anglais
- Éditeur
- McGraw-Hill
- Publié
- 2007
- Format
- souple
- Pages
- 736
- ISBN10
- 0071263438
- ISBN13
- 9780071263436
- Séries
- Catégories
- Mots clés
- Marketing et relations publiques
- Description
- "Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.