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Internal communication, as companies from Courtaulds to United Distillers have discovered, is not just part of PR or crisis management, but a vital strategic tool. Most employers make use of text, audio, video and slides, yet few devote nearly enough staff and money to making sure they get the right message across as powerfully as possible.
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The Communicating Organisation, Aldwyn Cooper, Michael Blakstad
- Langue
- Année de publication
- 1995
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- Titre
- The Communicating Organisation
- Langue
- Anglais
- Auteurs
- Aldwyn Cooper, Michael Blakstad
- Publié
- 1995
- Pages
- 192
- ISBN10
- 0852925751
- ISBN13
- 9780852925751
- Séries
- Catégories
- Mots clés
- Description
- Internal communication, as companies from Courtaulds to United Distillers have discovered, is not just part of PR or crisis management, but a vital strategic tool. Most employers make use of text, audio, video and slides, yet few devote nearly enough staff and money to making sure they get the right message across as powerfully as possible.