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No B.S. Guide to Brand-Building by Direct Response

The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

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Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make--first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Kennedy, with the sup

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No B.S. Guide to Brand-Building by Direct Response, Dane Kennedy

Langue
Année de publication
2014
Reliure
(souple)
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Titre
No B.S. Guide to Brand-Building by Direct Response
Sous-titre
The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Langue
Anglais
Publié
2014
Format
souple
Pages
262
ISBN10
1599185334
ISBN13
9781599185330
Séries
Description
Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make--first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Kennedy, with the sup