Exactement cet exemplaire ira dans le panier
En savoir plus sur le livre
An introduction to putting the theories of marketing into practice. This text is aimed at students studying for BTEC exams, HND, the Association of Business Executives, the Institute of Commercial Management, Lcc, Scotvec, Cam Foundation, RSA and the Institute of Marketing. The text includes exam tips, self assessment tests, past exam questions and specimen answers to selected questions. The reader is introduced to a variety of marketing topics including research, advertizing, public relations, sales promotions, market forecasting and international marketing.
Achat du livre
The Business & Marketing Series: Marketing in Practice, W. G. Leader, N. Kyritsis
- Langue
- Année de publication
- 1990,
- État du livre
- Bon
- Prix
- 12,99 €
Modes de paiement
Personne n'a encore évalué .
- Titre
- The Business & Marketing Series: Marketing in Practice
- Langue
- Anglais
- Auteurs
- W. G. Leader, N. Kyritsis
- Éditeur
- Stanley Thornes
- Publié
- 1990
- Pages
- 256
- ISBN10
- 0748705120
- ISBN13
- 9780748705122
- Séries
- Catégories
- Mots clés
- Marketing et relations publiques
- Description
- An introduction to putting the theories of marketing into practice. This text is aimed at students studying for BTEC exams, HND, the Association of Business Executives, the Institute of Commercial Management, Lcc, Scotvec, Cam Foundation, RSA and the Institute of Marketing. The text includes exam tips, self assessment tests, past exam questions and specimen answers to selected questions. The reader is introduced to a variety of marketing topics including research, advertizing, public relations, sales promotions, market forecasting and international marketing.