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From its founding in 1972 by Red McCombs and Lowry Mays, Clear Channel has grown to become the largest radio- and outdoor-advertising company in the world, although their growth has been surrounded by a fair amount of controversy over business practices, leadership decisions, acquisition strategies, and buyouts. The Clear Channel story is one about chance and circumstance, opportunity and diligence. This is the only corporate history of Clear Channel that is authorized by the company and includes exclusive interviews with top-level executives. It's a story of vision and foresight, the willingness to take a calculated risk on the unknown, of fiscal prudence, vibrant leadership, and at times, an almost breathtaking capacity to influence the dynamics of the media marketplace. Most importantly, it is the story of the entrepreneurial spirit and business acumen of the people who have helped make Clear Channel the media giant that it is today.
Achat du livre
Clear Vision, Reed Bunzel
- Langue
- Année de publication
- 2007
- Reliure
- (rigide)
Modes de paiement
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- Titre
- Clear Vision
- Sous-titre
- The Story of Clear Channel Communications
- Langue
- Anglais
- Auteurs
- Reed Bunzel
- Éditeur
- Bright Sky Press
- Publié
- 2007
- Format
- rigide
- Pages
- 256
- ISBN10
- 193172198X
- ISBN13
- 9781931721981
- Séries
- Mots clés
- Thème historique, Commerce, États-Unis, Publicité et promotion, Radio
- Description
- From its founding in 1972 by Red McCombs and Lowry Mays, Clear Channel has grown to become the largest radio- and outdoor-advertising company in the world, although their growth has been surrounded by a fair amount of controversy over business practices, leadership decisions, acquisition strategies, and buyouts. The Clear Channel story is one about chance and circumstance, opportunity and diligence. This is the only corporate history of Clear Channel that is authorized by the company and includes exclusive interviews with top-level executives. It's a story of vision and foresight, the willingness to take a calculated risk on the unknown, of fiscal prudence, vibrant leadership, and at times, an almost breathtaking capacity to influence the dynamics of the media marketplace. Most importantly, it is the story of the entrepreneurial spirit and business acumen of the people who have helped make Clear Channel the media giant that it is today.