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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

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  • 240pages
  • 9 heures de lecture

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Studies of the brain have revealed fascinating data about the science of persuasion. Research proves that reason is not the best way to get people on your side. This book reveals how it's more effective to activate one of the seven key triggers that can cause an automatic yes decision. It enables you to get commitment and results from others.

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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions, Russell H. Granger

Langue
Année de publication
2007,
État du livre
Abîmé
Prix
9,81 €

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Titre
The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
Langue
Anglais
Pages
240
ISBN10
0071544372
ISBN13
9780071544375
Séries
Description
Studies of the brain have revealed fascinating data about the science of persuasion. Research proves that reason is not the best way to get people on your side. This book reveals how it's more effective to activate one of the seven key triggers that can cause an automatic yes decision. It enables you to get commitment and results from others.