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Bringing technology to market

Trends, Cases, Solutions

Auteurs

Olaf Plötner

Paramètres

235pages
9 heures de lecture

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Bringing Technology to Market gathers current developments of B2B marketing and sales, presented by major practitioners and leading scholars in Europe and the US. The book offers basic know how, best practice examples, and new insight and ideas for marketing and sales executives.

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Bringing technology to market, Olaf Plötner

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Année de publication: 2007
Reliure: (rigide),
État du livre: Très bon
Prix: 4,89 €

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Titre: Bringing technology to market
Sous-titre: Trends, Cases, Solutions
Langue: Anglais
Auteurs: Olaf Plötner
Éditeur: Wiley-VCH
Publié: 2007
Format: rigide
Pages: 235
ISBN10: 352750270X
ISBN13: 9783527502707
Séries
Mots clés: Commerce, Allemagne, Technologie, Marketing et relations publiques, Marketing stratégique
Description: Bringing Technology to Market gathers current developments of B2B marketing and sales, presented by major practitioners and leading scholars in Europe and the US. The book offers basic know how, best practice examples, and new insight and ideas for marketing and sales executives.