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Paramètres
- 244pages
- 9 heures de lecture
En savoir plus sur le livre
Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.
Achat du livre
Customer Obsession, Ad Nederlof, Dr. Jon Anton
- Langue
- Année de publication
- 2002
- Reliure
- (souple),
- État du livre
- Bon
- Prix
- 5,99 €
Modes de paiement
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- Titre
- Customer Obsession
- Sous-titre
- Your Roadmap to Profitable CRM
- Langue
- Anglais
- Auteurs
- Ad Nederlof, Dr. Jon Anton
- Éditeur
- Anton Press
- Publié
- 2002
- Format
- souple
- Pages
- 244
- ISBN10
- 097196520X
- ISBN13
- 9780971965201
- Séries
- Mots clés
- Description
- Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.