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New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way -- through text, case studies, and hands-on exercises -- to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.
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New Venture Creation, Robert J. Adams Jr., Stephen Spinelli Jr.
- Langue
- Année de publication
- 2009
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- (souple)
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- Titre
- New Venture Creation
- Sous-titre
- Entrepreneurship for the 21st Century
- Langue
- Anglais
- Éditeur
- Mcgrawhill Education Europe
- Publié
- 2009
- Format
- souple
- Pages
- 704
- ISBN10
- 0071324631
- ISBN13
- 9780071324632
- Séries
- Description
- New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way -- through text, case studies, and hands-on exercises -- to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.