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Based on exclusive interviews with advertising greats Julian Koenig, Bob Kuperman, Bob Levenson, George Lois and Len Sirowitz, as well as with Carl H. Hahn, head of Volkswagen of America from 1959 to 1964, Ugly Is Only Skin-Deep is the most complete account of the iconic Volkswagen campaign of the 1960s and early '70s.
Achat du livre
Ugly Is Only Skin-Deep, Dominik Imseng, Carl H. Hahn, Amir Kassaei
- Langue
- Année de publication
- 2016
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 55,99 €
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- Titre
- Ugly Is Only Skin-Deep
- Sous-titre
- The Story of the Ads That Changed the World
- Langue
- Anglais
- Auteurs
- Dominik Imseng, Carl H. Hahn, Amir Kassaei
- Éditeur
- Troubador Publishing
- Publié
- 2016
- Format
- souple
- Pages
- 96
- ISBN10
- 1785893173
- ISBN13
- 9781785893179
- Séries
- Mots clés
- Affaires & Gestion, Économie, Publicité et promotion
- Description
- Based on exclusive interviews with advertising greats Julian Koenig, Bob Kuperman, Bob Levenson, George Lois and Len Sirowitz, as well as with Carl H. Hahn, head of Volkswagen of America from 1959 to 1964, Ugly Is Only Skin-Deep is the most complete account of the iconic Volkswagen campaign of the 1960s and early '70s.