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A/B Testing

The Most Powerful Way to Turn Clicks into Customers

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How Your Business Can Use the Science That Helped Win the White House The average conversion rate the rate at which visitors convert into customers across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing.

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A/B Testing, Dan Siroker, Pete Koomen

Langue
Année de publication
2013
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État du livre
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5,19 €

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Titre
A/B Testing
Sous-titre
The Most Powerful Way to Turn Clicks into Customers
Langue
Anglais
Publié
2013
Format
rigide
Pages
208
ISBN10
1118792416
ISBN13
9781118792414
Séries
Description
How Your Business Can Use the Science That Helped Win the White House The average conversion rate the rate at which visitors convert into customers across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing.