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- 385pages
- 14 heures de lecture
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Crisis Communications presents case studies of organizational and individual crises and their communication responses. This essential reference, now in its third edition, helps professionals prepare for crises and develop effective communication plans. Author Kathleen Fearn-Banks examines critical issues related to how organizations, companies, and individuals communicate with the media, employees, and consumers during crises. Key topics include selecting the right words, methods for message delivery, and identifying the appropriate audience, while also highlighting strategies to avoid mismanagement. New case studies include Hurricane Katrina, AIDS in Africa, and the Columbine High School shooting. The text features discussions on the impact of rapidly changing communication technology on crises, strategies for engaging the public through websites and blogs, and updated analyses of previously covered cases. This accessible and practical casebook is essential for students in crisis communication, public relations, and business management, as well as a valuable resource for professionals and business managers dealing with crises.
Achat du livre
Crisis Communications, Kathleen Fearn-Banks
- Langue
- Année de publication
- 2007
- Reliure
- (souple)
Modes de paiement
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- Titre
- Crisis Communications
- Sous-titre
- A Casebook Approach
- Langue
- Anglais
- Auteurs
- Kathleen Fearn-Banks
- Publié
- 2007
- Format
- souple
- Pages
- 385
- ISBN10
- 0805857737
- ISBN13
- 9780805857733
- Séries
- Catégories
- Description
- Crisis Communications presents case studies of organizational and individual crises and their communication responses. This essential reference, now in its third edition, helps professionals prepare for crises and develop effective communication plans. Author Kathleen Fearn-Banks examines critical issues related to how organizations, companies, and individuals communicate with the media, employees, and consumers during crises. Key topics include selecting the right words, methods for message delivery, and identifying the appropriate audience, while also highlighting strategies to avoid mismanagement. New case studies include Hurricane Katrina, AIDS in Africa, and the Columbine High School shooting. The text features discussions on the impact of rapidly changing communication technology on crises, strategies for engaging the public through websites and blogs, and updated analyses of previously covered cases. This accessible and practical casebook is essential for students in crisis communication, public relations, and business management, as well as a valuable resource for professionals and business managers dealing with crises.