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Successful startups are rare. More than 80 percent of all early stage startups fail. Most startups can build a product but, sadly, the vast majority stumble when it comes time to take those products to market. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how to guide for startups to succeed.
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Traversing the Traction Gap, Bruce Cleveland, Geoffrey A. Moore
- Langue
- Année de publication
- 2019
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 5,19 €
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- Titre
- Traversing the Traction Gap
- Langue
- Anglais
- Auteurs
- Bruce Cleveland, Geoffrey A. Moore
- Éditeur
- Everafter Romance
- Publié
- 2019
- Format
- souple
- Pages
- 288
- ISBN10
- 1635766249
- ISBN13
- 9781635766240
- Séries
- Mots clés
- Commerce, Affaires & Gestion, Économie, Entrepreneuriat, Innovation, Entrepreneurs, Systèmes, Silicon Valley
- Description
- Successful startups are rare. More than 80 percent of all early stage startups fail. Most startups can build a product but, sadly, the vast majority stumble when it comes time to take those products to market. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how to guide for startups to succeed.