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Creating Lasting Value

How to Lead, Manage and Market Your Stakeholder Value

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Evidence clearly shows that organizations focusing on all stakeholders are far more successful in the long term than those driven only by maximizing shareholders return. Today’s economy demands businesses that create value, not only for shareholders but also for customers, employees and society as a whole. Doing so will help prevent organizations from drifting out of control and undergoing unpredictable fluctuations in value. This book shows how to create and deliver sustainable and measurable value through an organization. <i>Creating Lasting Value</i> illustrates how to achieve lasting results by channeling efforts into three key areas. Using a wide array of international cast study material from Aravind to Zappos, it demonstrates how to: -lead the value: mobilize energy, take ownership and set direction -manage the value: make it happen and improve -market the value: inspire others by showing and sharing and by living your brand The successful organizations of the future will be those that can put these principles into practice: this books shows how.

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Creating Lasting Value, Jeroen Geelhoed, Salem Samhoud, Nur Hamurcu

Langue
Année de publication
2014
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(souple),
État du livre
Très bon
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41,99 €

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Titre
Creating Lasting Value
Sous-titre
How to Lead, Manage and Market Your Stakeholder Value
Langue
Anglais
Éditeur
Kogan Page
Publié
2014
Format
souple
Pages
320
ISBN10
0749471174
ISBN13
9780749471170
Séries
Description
Evidence clearly shows that organizations focusing on all stakeholders are far more successful in the long term than those driven only by maximizing shareholders return. Today’s economy demands businesses that create value, not only for shareholders but also for customers, employees and society as a whole. Doing so will help prevent organizations from drifting out of control and undergoing unpredictable fluctuations in value. This book shows how to create and deliver sustainable and measurable value through an organization. <i>Creating Lasting Value</i> illustrates how to achieve lasting results by channeling efforts into three key areas. Using a wide array of international cast study material from Aravind to Zappos, it demonstrates how to: -lead the value: mobilize energy, take ownership and set direction -manage the value: make it happen and improve -market the value: inspire others by showing and sharing and by living your brand The successful organizations of the future will be those that can put these principles into practice: this books shows how.