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The Toyota Leaders

An Executive Guide

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Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota An Executive Guide tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies.- Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda.- Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties.- Discover why Toyota thinks giving back to Japan and the world is a smart idea.- Learn how a national healthcare system is a good thing for business.This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.

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The Toyota Leaders, Masaaki Sato, Justin Bonsey

Langue
Année de publication
2008
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(rigide)
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Titre
The Toyota Leaders
Sous-titre
An Executive Guide
Langue
Anglais
Publié
2008
Format
rigide
Pages
336
ISBN10
1934287237
ISBN13
9781934287231
Séries
Description
Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota An Executive Guide tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies.- Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda.- Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties.- Discover why Toyota thinks giving back to Japan and the world is a smart idea.- Learn how a national healthcare system is a good thing for business.This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.