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There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
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Web Metrics, Jim Sterne
- Langue
- Année de publication
- 2002
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Web Metrics
- Sous-titre
- Proven Methods for Measuring Web Site Success
- Langue
- Anglais
- Auteurs
- Jim Sterne
- Éditeur
- John Wiley &Sons
- Publié
- 2002
- Format
- souple
- Pages
- 356
- ISBN10
- 0471220728
- ISBN13
- 9780471220725
- Séries
- Description
- There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.