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This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive. This edition focuses on strategic "ecosystems," global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio. This is intended for practicing executives getting ready to assume executive responsibilities.
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Strategy, Cornelis A. de Kluyver, John A. Pearce II
- Langue
- Année de publication
- 2009
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 10,49 €
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- Titre
- Strategy
- Sous-titre
- A View from the Top - Third Edition
- Langue
- Anglais
- Éditeur
- Pearson College Div
- Publié
- 2009
- Format
- souple
- Pages
- 277
- ISBN10
- 013604140X
- ISBN13
- 9780136041405
- Séries
- Description
- This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive. This edition focuses on strategic "ecosystems," global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio. This is intended for practicing executives getting ready to assume executive responsibilities.