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Paramètres
- 304pages
- 11 heures de lecture
En savoir plus sur le livre
This brand strategy book is a carefully curated collection of the best brand-thinking over the last decade or so, adapted specifically for our time. Use it to position your brand and to stand out amongst the competition. Give your brand a personality people can identify with. Give folks good reason to stay loyal, and to support and cheer on your brand's next project. Strong brands are more profitable, attract the best talent, and are highly valued. This book is a toolbox for everyone who sees the value of digging a little deeper, to aim much higher. Introduction by Richard Bonner-Davis.
Achat du livre
Rockets and Rebels, Monna Nordhagen, Kirsti Rogne, Richard Bonner-Davies
- Langue
- Année de publication
- 2018
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Bon
- Prix
- 27,49 €
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- Titre
- Rockets and Rebels
- Sous-titre
- Strategy for Anyone Looking to Build Brands That Move People
- Langue
- Anglais
- Éditeur
- Fagbokforlaget
- Publié
- 2018
- Format
- rigide
- Pages
- 304
- ISBN10
- 8245024996
- ISBN13
- 9788245024999
- Séries
- Mots clés
- Manuels, Affaires & Gestion, Manuels universitaires, Économie, Marketing et relations publiques, Europe de l'Ouest
- Description
- This brand strategy book is a carefully curated collection of the best brand-thinking over the last decade or so, adapted specifically for our time. Use it to position your brand and to stand out amongst the competition. Give your brand a personality people can identify with. Give folks good reason to stay loyal, and to support and cheer on your brand's next project. Strong brands are more profitable, attract the best talent, and are highly valued. This book is a toolbox for everyone who sees the value of digging a little deeper, to aim much higher. Introduction by Richard Bonner-Davis.