Paramètres
- 624pages
- 22 heures de lecture
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As economies become increasingly interconnected, international managers encounter significant challenges and unique opportunities. Now in its fifth edition, this text offers a balanced approach to international management, highlighting strategic opportunities on a global scale while addressing the complexities of managing a diverse workforce. The book integrates theory and practice, enabling students to grasp and apply key principles of successful international management. Key topics include understanding the broader context of international business, including trends, legal and political influences, and ethical and cultural dilemmas. It covers essential elements for effective international interaction, such as cross-cultural communication and negotiation skills. The text also emphasizes recognizing and leveraging strategic opportunities in foreign markets, as well as building and leading effective international teams, focusing on motivation and the international perspective in hiring, training, and development. Current examples and practical applications reinforce these principles, providing a solid foundation for students to navigate the global business landscape. Accompanied by a companion website with an instructor's manual, PowerPoint slides, and a test bank, this resource is invaluable for both instructors and students in the field of international management.
Achat du livre
International Management, Paul D. Sweeney, Dean B. McFarlin
- Langue
- Année de publication
- 2014
- Reliure
- (souple),
- État du livre
- Très bon
- Prix
- 7,49 €
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- Titre
- International Management
- Sous-titre
- Strategic Opportunities and Cultural Challenges - Fifth Edition
- Langue
- Anglais
- Auteurs
- Paul D. Sweeney, Dean B. McFarlin
- Éditeur
- Routledge
- Publié
- 2014
- Format
- souple
- Pages
- 624
- ISBN10
- 0415825288
- ISBN13
- 9780415825283
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels universitaires, Gestion & Ressources humaines, Globalisation
- Description
- As economies become increasingly interconnected, international managers encounter significant challenges and unique opportunities. Now in its fifth edition, this text offers a balanced approach to international management, highlighting strategic opportunities on a global scale while addressing the complexities of managing a diverse workforce. The book integrates theory and practice, enabling students to grasp and apply key principles of successful international management. Key topics include understanding the broader context of international business, including trends, legal and political influences, and ethical and cultural dilemmas. It covers essential elements for effective international interaction, such as cross-cultural communication and negotiation skills. The text also emphasizes recognizing and leveraging strategic opportunities in foreign markets, as well as building and leading effective international teams, focusing on motivation and the international perspective in hiring, training, and development. Current examples and practical applications reinforce these principles, providing a solid foundation for students to navigate the global business landscape. Accompanied by a companion website with an instructor's manual, PowerPoint slides, and a test bank, this resource is invaluable for both instructors and students in the field of international management.