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Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
Achat du livre
Understanding Media Economics, Gillian Doyle
- Langue
- Année de publication
- 2002
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 4,79 €
Modes de paiement
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- Titre
- Understanding Media Economics
- Langue
- Anglais
- Auteurs
- Gillian Doyle
- Éditeur
- SAGE Publications Ltd
- Publié
- 2002
- Format
- souple
- Pages
- 184
- ISBN10
- 076196875X
- ISBN13
- 9780761968757
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Économie, Sociologie, Médias de masse
- Description
- Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.