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Paramètres
- 614pages
- 22 heures de lecture
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A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.
Achat du livre
Handbook of Consumer Behavior, Thomas S. Robertson, Harold H. Kassarjian
- Langue
- Année de publication
- 1991
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Abîmé
- Prix
- 7,46 €
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- Titre
- Handbook of Consumer Behavior
- Langue
- Anglais
- Éditeur
- Prentice Hall
- Publié
- 1991
- Format
- rigide
- Pages
- 614
- ISBN10
- 0133727491
- ISBN13
- 9780133727494
- Séries
- Mots clés
- Description
- A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.