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Paramètres
- 94pages
- 4 heures de lecture
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This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).
Achat du livre
Cases in Consumer Behavior, Martha R. McEnally
- Langue
- Année de publication
- 2002
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 14,99 €
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- Titre
- Cases in Consumer Behavior
- Langue
- Anglais
- Auteurs
- Martha R. McEnally
- Éditeur
- Pearson College Div
- Publié
- 2002
- Format
- souple
- Pages
- 94
- ISBN10
- 0130665584
- ISBN13
- 9780130665584
- Séries
- Mots clés
- Commerce, Économie, États-Unis, Marketing et relations publiques, Recherche, Comportement des consommateurs
- Description
- This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).