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Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.
Achat du livre
Midi Series: All-American Ads of the 70s, Jim Heimann, Steven Heller
- Langue
- Année de publication
- 2004,
- État du livre
- Très bon
- Prix
- 23,49 €
Modes de paiement
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- Titre
- Midi Series: All-American Ads of the 70s
- Langue
- Anglais
- Auteurs
- Jim Heimann, Steven Heller
- Éditeur
- Taschen America Llc
- Publié
- 2004
- Pages
- 704
- ISBN10
- 382281265X
- ISBN13
- 9783822812655
- Séries
- Mots clés
- Nonfiction, Thème historique, Art, Économie, États-Unis, 20e siècle, Design, Gestion & Ressources humaines, Albums illustrés, Pop culture, Design graphique, Publicité et promotion
- Description
- Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.