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End of Competitive Advantage

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  • 204pages
  • 8 heures de lecture

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Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.

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End of Competitive Advantage, Rita McGrath, Alex Gourlay

Langue
Année de publication
2013
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(rigide),
État du livre
Abîmé
Prix
8,22 €

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Titre
End of Competitive Advantage
Langue
Anglais
Publié
2013
Format
rigide
Pages
204
ISBN10
1422172813
ISBN13
9781422172810
Séries
Description
Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.