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The Copy Book

How 32 Of The World's Best Advertising Writers Write Their Advertising

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Now in its seventh reprint, this volume selects the world's best copywriters and asks them to explain how they work. Ranging from the serious to the seemingly glib and flippant, it features wisdom, hints and tips for the advertising industry.

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The Copy Book, British Design & Art Direction (Association)

Langue
Année de publication
2000
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(souple),
État du livre
Abîmé
Prix
30,94 €

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Titre
The Copy Book
Sous-titre
How 32 Of The World's Best Advertising Writers Write Their Advertising
Langue
Anglais
Éditeur
Rotovision
Publié
2000
Format
souple
Pages
176
ISBN10
2880465931
ISBN13
9782880465933
Séries
Description
Now in its seventh reprint, this volume selects the world's best copywriters and asks them to explain how they work. Ranging from the serious to the seemingly glib and flippant, it features wisdom, hints and tips for the advertising industry.