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- 224pages
- 8 heures de lecture
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Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
Achat du livre
CRM Unplugged, Philip Bligh, Douglas Turk, Michael E. Porter
- Langue
- Année de publication
- 2004
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Très bon
- Prix
- 4,79 €
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- Titre
- CRM Unplugged
- Sous-titre
- Releasing CRM's Strategic Value
- Langue
- Anglais
- Auteurs
- Philip Bligh, Douglas Turk, Michael E. Porter
- Éditeur
- Wiley
- Publié
- 2004
- Format
- rigide
- Pages
- 224
- ISBN10
- 0471483044
- ISBN13
- 9780471483045
- Séries
- Mots clés
- Description
- Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.