Épuisé
CRM Unplugged
Releasing CRM's Strategic Value
Paramètres
- 224pages
- 8 heures de lecture
En savoir plus sur le livre
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
Achat du livre
CRM Unplugged, Michael E Porter, Douglas Turk, Philip Bligh
- Langue
- Année de publication
- 2004
- Reliure
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .
- Titre
- CRM Unplugged
- Sous-titre
- Releasing CRM's Strategic Value
- Langue
- Anglais
- Auteurs
- Michael E Porter, Douglas Turk, Philip Bligh
- Éditeur
- WILEY
- Publié
- 2004
- Format
- rigide
- Pages
- 224
- ISBN10
- 0471483044
- ISBN13
- 9780471483045
- Séries
- Catégories
- Mots clés
- Commerce, Technologie
- Description
- Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.