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Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.
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Monetizing Innovation, Madhavan Ramanujam, Georg Tacke
- Langue
- Année de publication
- 2016
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- (rigide)
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- Titre
- Monetizing Innovation
- Sous-titre
- How Smart Companies Design the Product Around the Price
- Langue
- Anglais
- Auteurs
- Madhavan Ramanujam, Georg Tacke
- Éditeur
- John Wiley & Sons Inc
- Publié
- 2016
- Format
- rigide
- Pages
- 241
- ISBN10
- 1119240867
- ISBN13
- 9781119240860
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Économie, États-Unis, Technologie, Gestion & Ressources humaines, Marketing et relations publiques
- Description
- Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.