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A guide to every phase of a successful marketing exhibit, from planning to post-show follow-up. Numerous checklists and sample forms supplement sections geared to varying levels of interest and experience in the planning process, budgeting, creating and managing an exhibit, exhibit design and structure, and staff selection and training. This second edition features new chapters on international exhibits and useful computer applications. Annotation copyright Book News, Inc. Portland, Or.
Achat du livre
Exhibit Marketing, Edward A. Chapman, Jr.
- Langue
- Année de publication
- 1995
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Abîmé
- Prix
- 17,17 €
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- Titre
- Exhibit Marketing
- Sous-titre
- A Success Guide for Managers - Second Edition
- Langue
- Anglais
- Auteurs
- Edward A. Chapman, Jr.
- Éditeur
- McGraw-Hill
- Publié
- 1995
- Format
- rigide
- Pages
- 407
- ISBN10
- 0070112320
- ISBN13
- 9780070112322
- Séries
- Mots clés
- Commerce, Économie, États-Unis, Marketing et relations publiques
- Description
- A guide to every phase of a successful marketing exhibit, from planning to post-show follow-up. Numerous checklists and sample forms supplement sections geared to varying levels of interest and experience in the planning process, budgeting, creating and managing an exhibit, exhibit design and structure, and staff selection and training. This second edition features new chapters on international exhibits and useful computer applications. Annotation copyright Book News, Inc. Portland, Or.