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"Brandscaping uncovers how unconventional content partnerships lead to unparalleled marketing success. You'll learn how to bring together like-minded brands and undiscovered talent to create content that increases demand and drives sales. Brandscaping is a big, infectious idea designed to be embraced by C-suite executives and implemented by savvy marketing professionals." --Back cover.
Achat du livre
Brandscaping, Andrew M. Davis, Lisa M. Beets, Ann Handley
- Langue
- Année de publication
- 2012
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Très bon
- Prix
- 9,49 €
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