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As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
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The Routledge Companion to Contemporary Brand Management, Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
- Langue
- Année de publication
- 2016
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- État du livre
- Abîmé
- Prix
- 43,56 €
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