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Using Focus Groups in Research

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  • 104pages
  • 4 heures de lecture

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"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.

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Using Focus Groups in Research, Lia Litosseliti

Langue
Année de publication
2003
product-detail.submit-box.info.binding
(souple),
État du livre
Abîmé
Prix
0,21 €

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3,4
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Titre
Using Focus Groups in Research
Langue
Anglais
Éditeur
Continuum
Publié
2003
Format
souple
Pages
104
ISBN10
0826464726
ISBN13
9780826464729
Séries
Évaluation
3,4 sur 5
Description
"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.