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Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.
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Economics in a Business Context, Colin Haslam, Alan Neale, Sukhdev Johal
- Langue
- Année de publication
- 1999
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Economics in a Business Context
- Sous-titre
- Third Edition
- Langue
- Anglais
- Auteurs
- Colin Haslam, Alan Neale, Sukhdev Johal
- Éditeur
- Cengage Learning EMEA
- Publié
- 1999
- Format
- souple
- Pages
- 288
- ISBN10
- 1861524005
- ISBN13
- 9781861524003
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Économie, États-Unis, Finance, Cas d'étude
- Description
- Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.