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Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.
Achat du livre
Economics in a Business Context, Colin Haslam, Alan Neale, Sukhdev Johal
- Langue
- Année de publication
- 1999
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 5,19 €
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