Perspectives on Consumer Industries & Retail: Retail Marketing and Branding

A Definitive Guide to Maximizing ROI - Second Edition

Auteurs

• Jesko Perrey
• Dennis Spillecke

Paramètres

• 400 pages
• 14 heures de lecture

• Affaires & Gestion
• Commerce
• Économie
• Marketing et relations publiques
• Nonfiction

En savoir plus sur le livre

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

Achat du livre

• Année de publication: 2012
• Reliure: (rigide)