Making Markets

How Firms Can Design and Profit from Online Auctions and Exchanges

Auteurs

• Ajit Kambil
• Eric Van Heck

Paramètres

• 240 pages
• 9 heures de lecture

• Affaires & Gestion
• Commerce
• Informatique & Internet
• Nonfiction
• Technologie & Ingénierie

En savoir plus sur le livre

Reveals how market makers are rewriting the rules of commerce. This book offers a strategic blueprint for designing, implementing, and profiting from electronic markets. It also shows how companies can use markets in procurement, resale, and clearance, and in applications such as prediction, risk management, and decision making.

Achat du livre

• Année de publication: 2002
• Reliure: (rigide),
• État du livre: Bon
• Prix: 5,49 €