Mobile Marketing
How Mobile Technology Is Revolutionizing Marketing, Communications And Advertising
Auteurs
Évaluation du livre
Paramètres
- 280pages
- 10 heures de lecture
En savoir plus sur le livre
Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.
Achat du livre
Mobile Marketing, Daniel Rowles
- Langue
- Année de publication
- 2013
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Mobile Marketing
- Sous-titre
- How Mobile Technology Is Revolutionizing Marketing, Communications And Advertising
- Langue
- Anglais
- Auteurs
- Daniel Rowles
- Éditeur
- Kogan Page
- Publié
- 2013
- Format
- souple
- Pages
- 280
- ISBN10
- 0749469382
- ISBN13
- 9780749469382
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Thématique juridique, Économie, Gestion & Ressources humaines, Marketing et relations publiques, Livres
- Évaluation
- 3,55 sur 5
- Description
- Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.