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Superbrands investigates over 90 of the strongest brands in Britain today and establishes how they have managed to achieve such phenomenal success. The book explores the history, development and achievements of these brands, providing an insight into their branding strategy and the resulting work.
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Superbrands, James Curtis, Angela Pumphrey, Jennifer Small
- Langue
- Année de publication
- 2005
- Reliure
- (rigide)
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- Titre
- Superbrands
- Sous-titre
- An Insight into Some of Britain's Strongest Brands 2005 - 10th Anniversary Edition
- Langue
- Anglais
- Auteurs
- James Curtis, Angela Pumphrey, Jennifer Small
- Éditeur
- Superbrands Ltd
- Publié
- 2005
- Format
- rigide
- Pages
- 208
- ISBN10
- 0954751086
- ISBN13
- 9780954751081
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Économie, Grande-Bretagne, Marketing et relations publiques
- Évaluation
- 4 sur 5
- Description
- Superbrands investigates over 90 of the strongest brands in Britain today and establishes how they have managed to achieve such phenomenal success. The book explores the history, development and achievements of these brands, providing an insight into their branding strategy and the resulting work.